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A differentiated wearable strategy

Collage by New York Times

In CES 2014, people found wearables to be a new hot trend. Many companies including biggies like Apple, Google and several other startups want to fit sensors on various parts of the human body and collect data. I have recently read about the t-shirt that can tell an athelete about her willpower or the bra (seemingly in development by Microsoft) that senses emotional triggers for overeating.